So I guess the above program sort of surprised/disappointed me. I am currently working on my MBA; but the program clearly states that it is for men. I did not save the other portions of the email, but there was a "Fabulously Feminine" program advertised right below this one. You get a tour of NYC and you get to go....well, shopping. The target age group for the [men's] MBA program is 22-28; for the women's program is 18-25. Ok. So what about those Jewish young women who are in or out of college....majoring in engineering, business or perhaps pre-law? I am sure they would appreciate a professional program for females....and not simply a themed shopping trip.
Let me back up, and say that this is not a criticism of Aish HaTorah, chas v'shalom. But it is a frank examination of the methods of kiruv. I personally know of a few Jews who where not brought up frum and went to secular college. They made a very quick, and pretty seamless jump right into Yiddishkeit during their early to mid-twenties and B"H, and fitting in their respective communities well. But there is the question of those who either have not made that jump so completely, so seamlessly -- or those whose time of becoming frum happens later, during the late 20s or early 30s. This situation is especially problematic for women.
Jewish women who are not religious tend to be pretty passionate....about something; usually it is their career. So how do you even approach such women, with the scenario of the Torah-observant lifestyle? The usual method is to bring the prospective Jew into a frum home, so they can see the positive influence of Torah and how it can enrich the family/Jewish home life. A young professional Jewish man may feel very encouraged by this glimpse at a more stable home environment than the alternate has to offer. But a professional woman may see this as a disregard of her many years of work and dreams of being a working professional.
What was told to me, and it is very true, is that plenty of Orthodox Jewish women are working professionals. However a good number of these professional Orthodox women still married relatively young ("young" by secular standards). The few who are single may humbly admit that they would give up the career for a marriage and family any day. For a woman who was born frum, this is a cultural nuance that they have been familiar with for many years. Also, there tends to be a narrow range of professions among these frum working professional women. Many therapists and psychologists. A doctor or an attorney here or there. Many education professionals. Some computer professionals. However frum women in male dominated careers are not so common. This includes the positions for MBAs, engineers, or skilled labor positions. So what does a young Jewish women who has a Master's in Sports Management feel when faced with the usual paths towards becoming frum? With a potential baalat teshuvah or gioyeres, this may come as a big culture shock; perhaps too big.
I do not have a solution; only a personal wish -- which is simply for kiruv organizations to make more of an effort to work with the true lives of young Jewish adults; women especially -- and not tailor programs on such limited terms. In my case, I am spending tens of thousands of dollars on working on getting my MBA. I think this is worthwhile; I wish that there were Orthodox Jewish organizations who were supportive of this cause (I have yet to find a network of frum Jewish women MBAs). Being a working professional woman in the business world is not in and of itself at odds with Torah observance. My priorities are always first and foremost my Jewish home (oh the jobs I have turned down because I knew I couldn't get off Shabbos & Yontif...B"H, I have a great job in terms of time flexibiity). So please, acknowledge that women like myself are just as welcome within Orthodox Judaism. Without this effort to accomodate, I don't think most secular Jewish women will feel the compulsion to make 'the leap'.

