I am officially a repeat offender of this stuff. I just picked up some today to take to New York with me for Shabbos. I purchased my first quart (of the peach flavor) on a whim when I couldn't find any nice flowers for my host for Shabbos. They liked it. They then brought more and served it for during yontif (Rosh Hashanah & Sukkos). Two more of their guests remarked to me that they are now buying it as well and that they really like it too. I guess it also helps that it is easily available at Giant Eagle.
The funny thing is, I myself think it's just "ok"; but I'm partial to parve chocolate desserts. However it is very light and refreshing. I think that's what most people like about it.
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